Vicinity Magazine, Summer, 2009

At Your Service

At Your Service By Nicole Canfora, photos by Dan Epstein Soften the Glare, Heat —and Cost— of Summer Rays WINDOW TINTS PROVIDE PROTECTION, PRIVACY, AND ENERGY EFFICIENCY S ummer brings sunny skies and warm, wonderful days—but it also brings air conditioning bills as high as those skies, and fading window treatments. What if you could enjoy only summer's benefits and skip the negatives? New Jersey Invisible Shade, a 3M Authorized Prestige Dealer, has the perfect solution for blocking the sun's harmful ultraviolet rays from your home while increasing its aesthetic appeal and protecting your furnishings. "We can help you with glare, heat, fading, safety and security, privacy, and style," explains owner Brian Blakely, who has been serving the tristate area for 20 years. Blakely started out in construction, establishing a company that's been in business for 30 years. But as window tinting became more popular, he started picking up those jobs. Two decades later, he is well versed in all of 3M's offerings, enabling him to match customers' needs with the perfect products. "Our company provides all types of window tint and film," he says. Among the selection offered is the 3M Prestige 70—which has an astounding 200 layers packed into a virtually clear film as thin as a PostIt... which the company also invented! e 3M selection offered by New Jersey Invisible Shade block up to 99% of damaging UV rays while still allowing the sunlight to brighten your home or office. "Even a fairly clear film rejects up to 79% of harmful rays," Blakely explains. Many customers come to Blakely for a way to curtail their utility bills and to make their homes or offices more energy efficient. Many of the films he installs pay for themselves in energy savings within a few years, Blakely attests. ose same films are also ideal for maintaining a home's heat during the cold months. "We're all about saving energy," he says. "We know how important it is to save money on energy and save energy to help the planet." And all residential applications come with lifetime guarantees. New Jersey Invisible Shade also sells security film—a popular feature with jewelers and other businesses that display high-end merchandise in glass cases. e film protects the glass even against strikes with heavy objects, keeping would-be robbers at bay. Other applications offer privacy and add aesthetic value. Films can give hospital patients and office workers protection, for example. For offices, "our Fasara films are perfect," Blakely says. "We can create a custom workspace with logos and enriching patterns on glass partitions, retail displays, office doors, conference rooms, and more. e frosted film is a very clean look." Another benefit to energy-efficient window films: a federal tax credit. New Jersey Invisible Shade customers can ask about films that qualify for as much as a 30 percent tax refund. "3M invented window film in the 1960s, and the company invests 1.5 billion dollars per year on research and development," Blakely says. "Being partnered with 3M gives us high expectations for a prosperous future."  New Jersey Invisible Shade Serving the Tri-State area 877-519-3456 (FILM) www.njtinting.com Brian Blakely and Tom Walter of NJ Invisible Shade installing their window film in a Caldwell home Summer 2009 VicinityMagazine.com 33

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