In the Marketplace

In the Marketplace By Stefanie Jackowitz, photo by Dan Epstein Ray Catena sales managers from left: Jim Buchanan, Bill Zimmerman, and Tony Ramos KEYS TO THE DREAM (DRIVE) Bliss: [blis] – noun 1. supreme happiness; utter contentment. 2. joy of heaven. 3. paradise; the road to eternal bliss. 4. the feeling of cruising down the highway in a shiny Mercedes-Benz with the top down. hat fourth definition won't appear in any dictionary, but most car-lovers would agree that a ride in a great Benz is true bliss. And along with the bells, whistles—not to mention the envy of other drivers—Mercedes-Benz vehicles are safe, reliable, and offer a rare level of performance—attributes that are increasingly vital today. And Ray Catena Mercedes-Benz of Union goes even further, offering quality, comfort, and service so sublime that some customers cross states just to experience it. "We put the customers first and go out our way for them," says general manager Jim Buchanan, who has been a staple at the Union dealership since its 2006 opening. " at's our job." e proof is in the growing client roster. With regulars from the area as well as Cape May, Bergen County, and all across the Northeast, Ray Catena Mercedes-Benz of Union knows how to keep owners and leaseholders happy. "What makes our dealership stand out is the relationship customers have with our staff," says Buchanan, noting that a woman from Pennsylvania drives an hour and a half to purchase and service her Mercedes vehicles there. What do she and other customers find at the Union dealership? A lounge with catered complimentary fresh food, WiFi access, a billiards table, and even a game room featuring Nintendo and PlayStation. Loaner cars are free for customers who bought their Mercedes at Ray T Catena's of Union—whenever their cars need servicing or some extra TLC. Most importantly, Ray Catena Mercedes-Benz of Union offers a range of vehicles— from new convertibles and SUVs to pre-owned sedans and coupes—at a wide variety of price points. "We don't sell or lease what we can't service," says Buchanan, who stresses that his dealership works strictly with Mercedes-Benz vehicles. "I don't want to sell you a car I don't know anything about." No worries there. Prior to becoming general manager at the Union location, Buchanan spent 12 years at Ray Catena's Mercedes-Benz dealership in Edison. Rounding out the sales management team is Tony Ramos, general sales manager, and Bill Zimmerman, new and pre-owned sales manager. Together, they help keep the family-owned and operated Ray Catena franchise growing. e bi-level, 105,000-square-foot Union facility is the Northeast's largest authorized MercedesBenz dealership. Yet the heart and soul of Ray Catena MercedesBenz of Union lies in its dedication to customers. " e buyer who saved five hundred or a thousand dollars by going elsewhere came back to tell me that it wasn't worth a penny," says Buchanan. "When people say that, I know we're doing something right."  Ray Catena Mercedes-Benz of Union 2585 Route 22 West, Union • 908-379-7200 www.RayCatenaUnion.com September 2009 VicinityMagazine.com 47

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